DESIGN AND CREATIVE DIRECTION
BY: JARED ERICKSON
LOCATION: ATLANTA, GA - U.S.A.
︎ MY WORK ︎
︎ WHY SO MUCH BROTHER MOTO STUFF?
I spent 2014-2022 building this brand with a couple really good buds. in the 8 years we had two physical locations, a full-service coffee shop, and membership-based D.I.Y. motorcycle garage. I was the last operator in 2021 and broke my neck on a motorcycle ( I’m okay now ) but I decided to shut down the brand and pursue other things. I learned a lot.
2008—CURRENT: LESS MADE ( OWNER )
2023—CURRENT: SWITCHYARDS ( HEAD OF DESIGN )
2013—2023: BROTHER MOTO ( CO-FOUNDER )
I spent 2014-2022 building this brand with a couple really good buds. in the 8 years we had two physical locations, a full-service coffee shop, and membership-based D.I.Y. motorcycle garage. I was the last operator in 2021 and broke my neck on a motorcycle ( I’m okay now ) but I decided to shut down the brand and pursue other things. I learned a lot.
2008—CURRENT: LESS MADE ( OWNER )
2023—CURRENT: SWITCHYARDS ( HEAD OF DESIGN )
2013—2023: BROTHER MOTO ( CO-FOUNDER )